The biggest topic we covered was the Social Construction of Reality. He says that "society is a human product." Which means every way that we interact was all made up by society. The way we say hello, the way we eat, the way we dress was all made up by us.
He says that there is a process of how things become par of society.
First there is externalization. That is where someone thinks of an idea on how they interact with someone and then they act upon it.
Next is habitualization. It becomes a habit for this person; they do not even think about doing it and why they do it. It then also spreads to people around this person and it becomes a habit for them too and they also will not even think about the action before they do it.
Then the last step is institutionalization. This means that people almost enforce this new social norm. They may give them a weird stare or scold them for being deviant to the normal behaviors.
An example of this could be how people dress and what peopl consider to be modest clothing. For instance before the 1920's women wore longer dresses. One woman or a group of women may have thought that women should be allowed to wear shorter dresses, so she began to wear them. Because the way of dressing was not normal, they may have gotten scolded or yelled at for dressing like that. Other women might have seen them wear that and wanted to wear this too. Soon a majority of women were wearing dresses like this and they did not even think twice about dressing differently.
Below is two different pictures. The one on the left is a dress and hat advertisement from 1910. The one on the right is from 1925 or 1926. I actually did more research and found out that dresses again got longer after 1929. (If anyone was interested.) I think that is how most fashion trends come about.
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